Imagine familiar landmarks and our MRT stations being inundated by water when sea levels submerge Singapore. The campaign's “takeover" of City Hall station gave commuters a glimpse of a dystopian reality if environmental concerns go unheeded.



These visuals were also seen on buses and bus stop advertisements, reaching millions of people in the heartlands and Central Business District area.

From March 20 to 22, the Singapore skyline glowed like a scene from the movie Avatar as 44 landmark buildings – such as the Singapore Flyer and Singapore Sports Hub – lit up the sky with blue lights for the “City Turns Blue" event. The stunning sight made the front page of The Straits Times.



Singaporeans were also swamped with offers from corporate and retail partners. Electronic retailers like Best Denki and Gain City offered special deals for their water-efficient appliances as more than 60 retailers and businesses offered blue-themed discounts in March.

People around the island wore blue in solidarity on World Water Day, including employees of Asia Pacific Breweries, PSA Singapore and F&N Foods.

These were part of a community movement, known as #GoBlue4SG, which saw 447 community partners organising 504 events and activities across 17 towns and districts. Feeling blue had never looked better.

Good water conservation habits should start from young. To instil this water-centric mindset, over 80 schools conducted weekly water-related activities on Wednesdays in March. Themed as “Water Wednesdays", these saw a wide range of fun activities from storytelling and “show-and-tell" sessions to help younger ones understand climate change, to hands-on clean-up activities for the older students. PUB Splash Lab, a competition for polytechnic students to solve water-related issues creatively, drew hundreds of participants. The winning entry was a futuristic role-playing game where water knowledge saves the day.

In the wider community, Science Centre Singapore hosted a “Day as a Droplet" Gallery Hunt for little ones to experience the shape-shifting wonders of the water cycle, while the Islamic Religious Council of Singapore (also known as MUIS) held water-themed sermons at their mosques islandwide.

The campaign also welcomed several new partners onboard. This year, clothing brand UNIQLO shared water-saving tips on a feature wall in its Plaza Singapura store. The Singapore Waterski & Wakeboard Federation also came onboard, with national waterski athletes making a splash in a special performance.



Be prepared to be wowed by future campaigns as PUB continues to build a water-conscious culture. It's time for a tide of change!